Footasylum is opening a new store in Merthyr Tydfil, Wales on 11 June.
The 4,000 sq ft store, which is located in Cyfarthfa shopping park, will expand the shoe retailer’s UK footprint and continue its investment in physical retail.
The new store, which brings the footwear giant to Merthyr Tydfil for the first time, will see 25 new jobs created in this retail location.
The Merthyr Tydfil store will showcase a selection of on-trend footwear, apparel and accessories, reflecting Footasylum’s “hyper-local approach and focus on delivering an engaging customer experience”.
Customers will find leading third-party brands such as Nike, Adidas Originals, Asics, New Balance and Berghaus in the store, alongside Footasylum’s exclusive labels including Monterrain, Forena and Dripmade.
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To mark the opening, Footasylum will be handing out exclusive goody bags to its first 50 shoppers. It will also offer customers the chance to win a £100 gift card.
The store will feature a live set from a local DJ, alongside a collaboration with coffee brand Cocos Coffee.
The launch forms part of Footasylum’s ongoing expansion strategy, which is focusing on “prominent, high-footfall retail destinations”.
Footasylum retail director Shannon Osman said: “We’re incredibly excited to bring Footasylum to Merthyr Tydfil for the first time, expanding our reach and creating 25 local jobs.
“Cyfarthfa Shopping Park provides a great platform for us to connect with both new and existing customers while showcasing the mix of exclusive and third-party brands we are known for.
“We look forward to becoming part of the local retail community and welcoming customers through the doors of this fantastic new store.”
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