ASOS and adidas Originals have unveiled a new campaign for its first menswear line, which will be available on ASOS from July 29 for all ASOS. WORLD customers and from July 30 to all consumers.

The campaign stars Arsenal FC footballer Noni Madueke.

According to the online retailer, the collection was crafted for a shopper whose style is inspired by the “crossover between sport, fashion and culture”.

Steve Marks, VP brand, adidas North Europe said: “The success of our womenswear partnership gave us the confidence to take the collaboration into menswear for the first time.”

“At a moment when sport is shaping culture and personal style in ways that feel impossible to ignore, we wanted to create product that reflected how our customers want to dress today.

“By reinterpreting iconic adidas Originals silhouettes through our British fashion lens, we’ve created a collection that brings together sport, fashion and self-expression in a way that feels relevant to modern menswear.”

Pieces in the range include the firebird tracksuit in brown check, a stripped rugby shirt and knitted vests. The collection features a palette of brown, tan and neutrals with pastel blue and green accents.

This collection follows the release of the pairs previous three womenswear collections.

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