Bensons for Beds has invested more than £1m in bringing its historic Staples & Co brand back to life.

The bed specialist has given the 131-year-old brand a makeover, introducing three new mattress collections that combine traditional British bedmaking techniques with contemporary designs and natural materials.

The range, which launched on 1 November, is available in 55 Bensons stores and online, with prices starting at £1,399.99 for a double mattress and rising to £4,999 for its top-end Iconic collection.

The relaunch marks another step in Bensons’ efforts to move further into the premium end of the market, as it builds on its turnaround and looks to make more of its British manufacturing heritage.

Founded in 1895, Staples & Co has a long history in British bedmaking, including links to the former Staples Corner factory in north London.

Bensons is now hoping to give the name a new lease of life, using its factory in Huntingdon, Cambridgeshire, to produce mattresses featuring traditional techniques such as hand side-stitching and hand-tufting.

The new collections also use regeneratively farmed British wool sourced from around 50 to 60 farmers, who are paid a premium for their fleeces.

Bensons chief executive Nick Collard said: “Staples & Co represents something very important to the future of Bensons. We have a remarkable heritage in British bedmaking, and the opportunity now is to build on that with a brand that can stand confidently alongside the very best in the market.

“We believe customers are increasingly thoughtful about the things they bring into their homes. They’re looking for products that are beautifully made, that stand the test of time and have a story worth telling.”

He added: “Our ambition is to make Bensons a destination for exceptional sleep, with brands that customers actively seek out. Staples & Co is an important step towards that future.”

Bensons is hoping to build on the progress made under its turnaround strategy, which has seen it focus on improving its product ranges, expanding its store estate and strengthening its own-brand offering.

As Retail Gazette previously reported, the business returned to profitability in 2024 following a period of restructuring.

The Staples & Co relaunch is being backed by a marketing push, refreshed in-store displays and staff training aimed at helping shoppers navigate the new premium ranges.

Bensons owned brands director Emma Forbes said: “We wanted Staples & Co to feel as considered as a piece of furniture you would treasure for a lifetime. Not just somewhere to sleep, but something beautifully made that becomes part of your home.”

It is also looking to nurture the next generation of British furniture makers, sponsoring the Furniture Makers’ Company’s New Furniture Makers Exhibition and offering a £1,000 commission to an emerging designer to create a headboard.

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