House of CB is set to open a new store on Oxford Street later in December, making it the brand’s third store in the UK.
The 11,000 sq ft store, which is located on 225 Oxford Street, adds to its shops in London’s Westfield Stratford City and Manchester’s Arndale shopping centre.
The brand also has two stores across the US, in Atlanta, Georgia and West Hollywood, California.
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House of CB founder Conna Walker told Drapers: “We are super excited for our new flagship store to be on such an iconic street, it marks the beginning of our 2024 expansion plans”.
The fashion brand, formerly known as Celeb Boutique, was founded in 2010 by Walker at just 17 years old.
It sells direct-to-consumer online, with concessions in retailers such as Nordstrom and Selfridges.
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