Morrisons has dropped the prices of thousands of products in stores and nationwide as it kicks off the New Year.
From today, (2 January), the supermarket, which launched 160 price cuts ahead of Christmas, has cut the prices of over 2,500 items including fresh fruit and veg, meat and fish, everyday kitchen cupboard staples and cleaning essentials.
Fresh favourites such as tenderstem broccoli, sweet potatoes, blueberries, and baby plum tomatoes are included in the price reductions, the grocery giant said.
Alongside fresh food, the price drops extend to freezer fillers, kitchen cupboard must-haves and household essentials.
Related Story
Popular branded items including Kellogg’s and Nestlé cereals, John West Tuna Chunks and Birds Eye favourites are also included in the price cuts.
Morrisons pricing and customer director Alex Paver said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers.
“That’s why we’ve freshly cut 1000s of prices, from fresh favourites to cupboard stables so customers can trust they’re getting real value every time they shop with us.
“These price cuts reflect our continued commitment to helping customers spend less, while enjoying the quality Morrisons is known for.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
