Lidl GB is expanding the customer trial of its self-scanning tool Lidl & Go to seven more stores.
The move will enable the grocer’s customers to scan items as they shop and monitor their spending and savings in real time through the Lidl Plus app before completing their purchases.
Lidl & Go will now be available across seven stores based in Airdrie, Cardiff, Epsom, Glenrothes, Kingston, Guilford and Eastleigh, following a successful friends and family trial in three stores last year.
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The next phase of the trial is set to “provide the insights needed to optimise and enhance the customer experience ahead of any further rollout,” according to the discounter.
Lidl GB chief customer officer Louise Weise said: “This trial is another step forward in our digital evolution, giving shoppers a smarter, faster, and more flexible way to shop.
“As we continue to invest in Lidl Plus, our focus remains on making the shopping experience simple and rewarding.
“Whether a customer chooses a traditional checkout, self-service, or the autonomy of self-scanning, our priority is ensuring they have the flexibility to shop on their own terms.”
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