// Matchesfashion unveils its first-ever brand campaign

// It has a focus on content

// The campaign’s ad imagery and two digital films will appear in London, NYC & LA

Matchesfashion has unveiled its debut brand campaign, which has American model Christy Turlington Burns and actor Ashton Sanders as ambassadors.

The luxury retailer’s campaign aims to highlight its mix of content, commerce and community and was launched in response to research that said storytelling increases consumers’ likelihood to buy something by almost 50 per cent.

“Our brand campaign reflects our unique position and point of view connecting commerce and content,” Matchesfashion chief brand officer Jess Christie said.

“’Stories of Imagination’ will develop customer engagement globally and will be amplified both physically and digitally.

“We have been creating narratives for over 30 years and the campaign is borne out of this desire to inspire our audience and create new connections and we look forward to continuing the conversation.”

The campaign’s ad imagery and two digital films will appear at specific sites in London, New York and Los Angeles throughout this month.

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