Luxury department store Selfridges London has unveiled anew design concept for its Topshop concession, making it “the most premium Topshop concept globally”, it has been announced.
As part of the department store’s recently re-designed Womens Street lay-out, the 3,200 sq ft space will display the fashion retailer’s core offering as well as Topshop Unique, Boutique and the brands’ designer collaborations.
Showcasing a directional range, the products have been selected by Topshop’s buying team while a selection of exclusive product styles will feature in store in the run-up to Christmas.
Mary Homer, Managing Director of Topshop, said of the new concept: “We are delighted to announce the launch of the new Topshop concept.
“Designed exclusively for Selfridges, it will offer customers a premium retail experience in a creative and vibrant environment.
“This is a very exciting step for us in store innovation and we are proud to continue partnering with this iconic department store.”
In recent months, the British youth fashion retailer has extended its global reach, opening a concession within US retailer Nordstrom while also launching in South Africa and it is hoped that this new premium concept will prove popular with customers across the world.
Aiming to highlight the collections’ sophisticated glamour as well as offer an experiential shopping space, the interior design concept in the store features a curved marble wall resembling a black cube, a mirrored ceiling and bespoke suite fitting rooms.
Gary Edgley, Selfridges’ Buying Manager for Womens Casualwear, explained that the retailers’ strong offerings of everyday pieces make them ideal partners.
“Our streetwear offering is what sets us apart from our competitors at Selfridges, and is an integral part of the vibrancy and accessibility of us as a retailer.
“Topshop is the beating heart of that concept. We’re thrilled to be able to build on our longstanding relationship with the brand to offer something really new and exciting for our customers.”