British fashion label Ben Sherman has continued its collaboration with Teenage Cancer Trust with the launch of shirt project ‘The Icons.‘
Featuring five different icons from the 1960‘s through to 2000 including Roger Daltrey from The Who and Jarvis Cocker of band Pulp, the shirts are available in Ben Sherman stores from September and will be limited to 250 per design. All proceeds will go to Teenage Cancer Trust.
Roger Daltrey, who is a Patron of the charity said: “Music and fashion have always gone together. I‘ve really enjoyed being involved in the design process and hope the shirt appeals to the mods out there so they can get behind Teenage Cancer Trust! It‘s a charity that‘s really close to my heart. No young person should have to face cancer alone.”
The shirts will be priced at £125 and will support young people aged between 13 and 24 who are diagnosed with cancer in the UK.