September sales across Oxford Street were up 18 per cent on the previous month as the London Fashion Week effect boosted growth.
Oxford Street, which is home to 219 fashion flagship stores, including Selfridges and Gap, launched a 17 day partnership between Oxford Street and The British Fashion Council to tempt high street shoppers in for the first time.
Caroline Rush, CEO, British Fashion Council said in a statement that September has become the fastest growing month for fashion sales outside of Christmas came as no surprise.
“With 75 fashion flags down the length of Oxford Street, incredible in-store events, London Fashion Week and Vodafone London Fashion Weekend, the month’s activities really have become a city-wide celebration of talent, creativity and dressing up, not just for Londoners but for people from all over the world, ” she said.
The September Fashion Showcase featured styling sessions, free talks and live music and the decision to open up to the public marked one of the first re-branding exercises ahead of Oxford Street’s five year plan.
Retailers reported womenswear outperformed the national trend, – with women continuing the trend for buying winter coats and boots early in the season despite the warm weather.
The news came as retailers reported a boost to sales of 3.5 per cent year on year across London’s West End out-performing the BRC reported UK average of 0.7 per cent.