The Christmas period has officially begun for John Lewis, who hit the magical £100m mark for the first time this season.
In the week ending 14 November, sales were up 1.5% on last year and a considerable 15.8% on the previous week. Homewares sales also rose by 2.8% on 2014.
Ahead of Black Friday, sales in the British retailer‘s electrical and home technology division increased by 1.6%. This was triggered by the launch of the iPad Pro and Microsoft Surface Pro 4. It was also a record week for lighting which increased by 39% on last year.
In addition, John Lewis‘ largely anticipated “Man on the Moon” Christmas advert continues to encourage sales. The advert had 22m views in its first week, proving to be more popular that the “Monty the Penguin” campaign the previous year.
“Two thirds of our customers now visit both a shop and johnlewis.com to make a purchase,” said the department store giant in a trading update, adding that consumer spending habits reflected signs of an “omnichannel Christmas”.
“The countdown to Christmas has begun. Customers are now buying gifts and products to prepare their home for the season ahead. We have sourced some fantastic ranges, our shops are stocked and Partners are ready to help everyone have a great Christmas” said Paula Nickolds, Commercial Director at John Lewis.
The high street giant continues to broaden its fashion offering with the launch of All Saints online this week and Charlotte Tilbury products at John Lewis Liverpool.
