Saturday, January 23, 2021

Dixons Carphone buys price comparison and switching website Simplifydigital

Dixons Carphone has struck a deal to acquire Simplifydigital, the UK‘s largest and fastest growing multi-channel switching platform, for an undisclosed figure. The agreement means that consumers will be offered an Ofcom-accredited price comparison and switching service for broadband, digital TV and fixed line telephone contracts.

“Our job is to help customers make great choices for both hardware and connectivity whether this be on the move or at home,” said Dixons Carphone CEO Seb James. “People want great deals – and help in choosing and switching between a bewildering array of offers – and the combination of Simplifydigital and the unique reach we have through our shops and digital channels will make us the obvious place to go.”

The acquisition also includes the Voltz energy switching tool, which tracks the market for the best energy deals every day and allows customers to switch energy providers directly on their mobile.

“Bringing Simplifydigital into the Dixons Carphone family will further solidify our position as the best place for customers to receive independent advice across all their technology, connectivity, media content and service needs and positions us well to take advantage of emerging trends in the market, such as quadplay,” continued James. “ It is also an important part of our wider plan of building a significant Services business, where Dixons Carphone becomes the trusted partner in our customers‘ homes for responsive, accessible, expert and affordable technology support.”

 “We have grown rapidly to become the UK‘s largest TV, broadband and home phone switching service,” added Charlie Ponsonby, Founder and CEO, Simplifydigital. “In doing so we followed a path originally blazed by Carphone Warehouse – so I can‘t think of a business better suited to help take Simplifydigital to the next level than Dixons Carphone. We are excited to enter this next phase of growth together.”

Completion is expected to take place at the end of March and follows Dixons Carphone‘s announcement at the end of January that it would close 134 stores in order to roll out electrical superstores, merging its PC World, Currys and Carphone Warehouse, across the UK and Ireland.


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