Burberry has become the first fashion retailer to utilise Pintrest‘s customisation abilities.
In a bid to push exposure of its new Cat Lashes Mascara, Burberry have partnered with Pinterest to allow its online users to create a customised make-up board.
It works by asking users three questions which determine which products to place on their personal pinterest board. The content includes “how to get the look” guides, as well as product tips and makeup preferences.
Pinterest currently has 38.5 million unique visitors in its hair and beauty category making it the largest beauty platform in the world.
Last year Burberry became the first company to use Snapchat to promote instore goods with the use of a “snapcode”. This campaign is similarly targeted at expanding online presence and growing brand loyalty, following a drop in pre-tax profits of 10 per cent in the year leading to March 31.