Karen Millen launches hybrid fashion and tech concept store

Karen Millen has launched a retail technology concept store in London‘s Shoreditch neighbourhood, showcasing existing in-store technology alongside a range of the latest technologies coming soon.

Called Nexpo, the pop-up by the British women’s clothing retailer – which normally specialises in tailoring, coats and eveningwear – was done in partnership with tech firm Retail Assist and several other emerging firms.

The shop showcases wearable tech for store assistants and payment analytics, as well as time-delay mirrors that allow customers to film and share videos of themselves trying on clothes, store heat mapping, and a garment-tagging system to help retailers track their stock‘s performance.

In addition, visitors have the opportunity to browse and shop the latest Karen Millen collections while testing the technology. 

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While most of the technology featured in the store is already being trialled and tested by retailers around the world, it has not yet been introduced all together in one space.

“It is fantastic to see progressive technology together in this environment with elements of the technology on show in this pop-up already being used in Karen Millen stores,” customer director Charlotte Ellis said.

“This pop-up brings it all together in one place alongside new tech innovations, helping us create a highly engaging and differentiated client experience. 

“We‘re really excited about the potential for this emerging technology as a key part of our continued ambition to a leading accessible luxury fashion brand.”

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