Morrisons launches 10% student discount scheme

Student discount provider UNiDAYS has partnered with Morrisons to provide 10 per cent discounts off supermarket essentials for students.

With a trial starting from today, this partnership is the first of the Big 4 supermarket chains to offer a nationwide student discount scheme.

Morrisons said that of the 492 stores it has in the UK, many of them were near university campuses and as a result they felt the need to build loyalty with students.

“We listened to students and they told us that they‘d be more loyal to a supermarket that offered the sort of discounts that they get on rail travel, clothes and eating out,” Morrisons local solutions director Rebecca Singleton said.

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A recent study by the NatWest bank revealed that grocery shopping was listed as the highest weekly expenditure.

Through its secure platform, UNiDAYS can validate students so a unique discount code can be issued and shown at checkout counters in-store, allowing them to save money on their weekly shop.

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“Food and groceries is a recurring request coming in via our website and app and our team has worked tirelessly to bring it to life,” UNiDAYS chief executive Josh Rathour said.

“Our new partnership with Morrisons allows students to save on their biggest living expense, other than rent, so a huge milestone for UNiDAYS and the student community.”

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