Student discount provider UNiDAYS has partnered with Morrisons to provide 10 per cent discounts off supermarket essentials for students.
With a trial starting from today, this partnership is the first of the Big 4 supermarket chains to offer a nationwide student discount scheme.
Morrisons said that of the 492 stores it has in the UK, many of them were near university campuses and as a result they felt the need to build loyalty with students.
“We listened to students and they told us that they‘d be more loyal to a supermarket that offered the sort of discounts that they get on rail travel, clothes and eating out,” Morrisons local solutions director Rebecca Singleton said.
A recent study by the NatWest bank revealed that grocery shopping was listed as the highest weekly expenditure.
Through its secure platform, UNiDAYS can validate students so a unique discount code can be issued and shown at checkout counters in-store, allowing them to save money on their weekly shop.
“Food and groceries is a recurring request coming in via our website and app and our team has worked tirelessly to bring it to life,” UNiDAYS chief executive Josh Rathour said.
“Our new partnership with Morrisons allows students to save on their biggest living expense, other than rent, so a huge milestone for UNiDAYS and the student community.”