Lingerie brand HunkemÃ¶ller has returned to the UK retail market with the launch of a dedicated online store.
Previously available for sale in the UK via online retailer Zalando and through global website hunkemÃ¶ller.com, the Dutch company has established hunkemÃ¶ller.co.uk as part of its expansion strategy.
To mark its return, HunkemÃ¶ller held a fashion show on London‘s Millennium Bridge.
HunkemÃ¶ller first entered the UK in 2011 via its debut concession in House of Fraser’s Oxford Street store.
While there were plans to expand the concessions to other House of Fraser stores, HunkemÃ¶ller eventually withdrew its physical presence in the UK.
According to a spokesperson, HunkemÃ¶ller chief executive Philip Mountford said there were no immediate plans to open a standalone UK shop, but “stores or concessions could be a possibility”.