Fledgling budget fashion retailer Pep & Co will now sell its range in 50 Poundland stores around the UK.
Steinhoff, the South African conglomerate which owns Pep & Co, purchased Poundland last year for £610 million following a troubled acquisition process.
Concessions selling Pep & Co’s full range of women’s, men’s and children’s ranges will now be introduced throughout the Poundland estate, creating around 300 new jobs in the retail stores and another 12 in the Watford head office.
Twenty-eight locations have currently been confirmed in areas such as Northern Ireland, West Yorkshire, East Anglia, London and north Wales.
“By bringing Pep & Co to the largest Poundland stores we’re giving people access to the brand much more rapidly than we could on our own.” Pep & Co managing director Adrian Mountford said.
Recently, Poundland acquired its rival 99p stores, slashing its profits by 13.5 per cent last year.