Upmarket shirt and tailoring retailer Charles Tyrwhitt has named David Boynton as its new chief executive.

According to Drapers, Boynton first started working for the multichannel retailer in June last year as chief marketing officer and chief executive-designate, after 10 years at L‘Occitane. 

He will replace Greg Hodder, who stepped down after eight years at Charles Tyrwhitt.

At L‘Occitane, Boynton‘s last role was head of the western hemisphere markets and based in New York.

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