// 25 M&S stores to offer bookable suit fitting, including for groups – as restrictions on weddings ease on July 19 in England
// Walk-in styling sessions and new virtual options are also available
// New service comes as M&S Menswear continues to pivot its formal offer
M&S is launching a bookable suit fitting service across its biggest UK stores, including group fittings, as the retailer prepares for a spike in demand ahead of peak wedding season.
This service, which follows a trial in five M&S stores in Scotland, allows men to book a slot for suit styling and fitting – an option that was not available before the Covid-19 pandemic.
Alongside this new service, the retailer has also launched an online consultation service – with immediate video calls and virtual appointments both available on M&S.com.
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These sessions take place with experienced M&S menswear staff and follow the successful rollout of video consultations for bra fittings and furniture shopping.
M&S said the bookable in-store suit fittings offer customers a personalised consultation with a specially-trained suit fitter.
Customers fill in a short form ahead of their appointment, allowing the fitter to prepare some options in advance to make the service seamless and convenient.
As well as exploring different styles and trying on various options, customers are measured so they can purchase the correct size.
M&S said that with the option to attend suit fittings as a group, it expects the service to be “particularly popular” with grooms and their wedding party ahead of the upcoming peak wedding season.
Meanwhile, M&S’s online services also offer customers the opportunity to explore more casual items alongside formalwear and how they can be dressed together, especially in the advent of the casualisation of menswear due to the pandemic.
“As restrictions have eased customer interest in suits both online and in-store has picked up,” M&S menswear director Wes Taylor said.
“We know our customers will be dressing more casually in the future which is why when they do purchase a suit – be it for a wedding, the races, a prom – we need to make it even easier, with services like bookable in-store suit fitting or our new online video consultations.
“Alongside our suit offer we also continue to focus on offering easy to wear, stylish smart clothing that can be worn in lots of different ways – ideal for those who are beginning to think about what to wear for a return to the office.”