Retail Gazette Loves: Disney and Westfield’s Star Wars Campaign

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Westfield has launched a new Star Wars-themed fashion campaign, showcasing the upcoming key spring and summer fashion trends from its roster of retailers.

The integrated fashion campaign features items from Westfield London and Westfield Stratford City’s luxury fashion retailers, alongside characters from the Star Wars universe.

Marking the start of a partnership between the shopping centre giant and Disney, the campaign was created by Ujin Lin, one of the lead directors for Prada, fashion photographer Andreas Sjodink, and Vogue stylist Maya Zepinic.

 

“We are delighted to announce this innovative fashion campaign in partnership with Westfield,” Disney UK’s chief marketing officer Anna Hill said.

“The look and feel of the Star Wars universe is incredibly distinctive and provides inspiration to artists across many fields, including fashion.  

“With the key trends for S/S17 including futurist pieces in metallic and monochrome, our Star Wars characters felt like the perfect fit to help create this impactful fashion moment and show how Star Wars continues to be at the forefront of the cultural zeitgeist.”

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