Emma Bunton of Spice Girls fame has branched out to online retail with the launch of an environmentally-friendly nappy and skincare brand.
Two years in development, Bunton co-founded Kit & Kin with Christopher Money, which offers dermatologically-safe, eco-friendly and affordable products made from sustainable materials that break down and bio-degrade between three and six years compared to the usual 500 years that other nappies take.
Kit & Kin also offers a natural skincare line for the baby in the form of hair and body wash, magic salve, body oil, bubble bath and for mothers, stretch mark oil and breast balm.
Bunton, who was once known as the Baby Spice, founded Kit & Kin out of her frustration at the increase of unsustainable and potentially harmful products on the shelves.
“My son has always suffered with eczema and for so many years we struggled to find products that weren’t full of chemicals that would further irritate his skin,” Bunton said.
“As a mother, my children are my number one priority and I do everything I can to ensure they’re always safe, healthy and happy.
“At Kit & Kin, we want to take away the stress and worry parents often experience when trying to choose the best products for their family.
“That’s why we’ve developed an amazing range you can trust to care and protect for your family as they grow.”
While the Kit & Kin website allows customers to shop online and purchase items individually, it also offers the option to build a nappy bundle as part of a subscription service that can be tailored to family needs.