Retail Gazette Loves: 80 Days of Argos

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Last week Argos launched its new “80 Days of Argos” campaign which will see 80 separate adverts place consecutively over a span of 10 weeks.

Developed by the retailer alongside CHI&Partners the campaign seeks to break new ground in advertising. Every day for 80 days a new 10 second advert will be shown on national television, displaying an item on sale at Argos drawing on inspiration from real-world events.

The innovative new advertising project will display the retailers top selling products like the Nintendo Switch, paddling pools and barbeques, using time relevant products to encourage the use of its same-day delivery service.

This campaign celebrates everything that makes Argos great – the market-leading same-day delivery which sets us apart from competitors, the playful tone to surprise and delight customers, and focus on the vast range of fantastic brands and products we offer,” Dan Elton, Brand, Strategy and Marketing Planning Director at Argos, said: “

“We hope the campaign inspires customers everywhere to seize the day and make the most of the Spring and Summer, whether that’s getting a paddling pool for the kids to enjoy a sunny day, a new TV to watch the Champions League final or a tent for Glastonbury.

“It also reflects the people involved in making it happen – innovative, creative and totally customer-focused. I’m very proud of the Argos, CHI and Mindshare teams who have contributed to this campaign.”

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