The largest Guess store in the UK that is located outside of London has opened its doors at Liverpool One shopping centre.
Taking up 5000sq ft, the new store trades from two floors and serves as a regional flagship for the fashion brand, complete with a new concept and branding.
“It has been a great opportunity for us to introduce the new store concept and branding to Liverpool One’s stylish shoppers and we have received very positive feedback in addition to strong sales already,” Guess chief executive Victor Herrero said.
The retailer is the latest international brand to launch on Liverpool One’s Paradise Street, following Jack Wolfskin, Lindt, Smiggle and Urban Decay, who have all opened regional flagships there in the last 12 months.
“Paradise Street continues to thrive as a destination for international brands, with Guess the latest in a series to open in this standout location,” said Miles Dunnett from Grosvenor Europe, the company that operates Liverpool One.
“The brand has created a great store, bringing the best of London to Liverpool.”