Hamleys giving away free entry to three leading theme parks

Hamleys plots comeback
World famous toy shop will have a major revamp under new owners.

Heritage toy retailer Hamleys is offering customers free children’s entry to Alton Towers Resort, Chessington World of Adventure Resort or Legoland with any purchase made in store.

The campaign is part of a brand new partnership with  Merlin Entertainments throughout summer and will run until September.

To take advantage of this giveaway, shoppers need to retain their voucher attached to their till receipt and bring it along to their theme park of choice to obtain the free children’s entry.

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Other benefits of the campaign include online competitions in which visitors have the chance to win family entry, fast pass tickets and overnight trips.

“Families having fun is a core value so we‘re thrilled to be able to offer customers the chance to visit some of the UK‘s top attractions,” Hamleys head of marketing Mark Drummond said.

“Merlin is a fantastic brand offering first class family experiences which is why it is the perfect partner for us.”

Merlin Entertainments senior brand manager Max Mayer added: “This is the start of an exciting relationship and we look forward to welcoming families to our attractions as a result of this partnership.”

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