// Hamleys launches its first store in Milton Keynes
// The pop-up retail concept is located within Centre:MK
// The new store adds to Hamley’s bricks-and-mortar network, which comprises of nearly 200 locations worldwide
Hamleys has launched a pop-up retail concept at Milton Keynes’ Centre:MK, in a bid to expand its presence in the region.
The world-renowned toy retailer will be located at 148 Midsummer Arcade for four months, and offer customers a selection of games, puzzles, arts and crafts from brands such as Lego, Barbie and Playmobil – including the iconic Hamleys Teddy Bears.
The 2767sq ft store will also stock Hamley’s own exclusive toy collections and feature expert toy demonstrators.
“Centre:MK is continuing to thrive despite current conditions, and it is brilliant to announce another new brand has opened with a first in the region,” Centre:MK centre director Kevin Duffy said.
“Hamleys adds to our great selection of toy and game retailers, including the Disney Store and Build-A-Bear Workshop, and also joins a number of other new additions to our line-up, including Dune and the forthcoming H Beauty.”
The new store adds to Hamley’s bricks-and-mortar network, which comprises of nearly 200 locations worldwide.
Last year, the richest man in India, Mukesh Ambani, became the new owner of Hamleys after his company Reliance Industries acquired the iconic British toy retailer in a £70 million deal.
Reliance Industries’ retail arm Reliance Retail operates Hamleys’ 88-strong retail estate across 29 cities in India.
Reliance Brands chief executive of global retail business, Sumeet Yadav said: “We are delighted to share the unique Hamleys experience with all those who visit us in our newest location at Centre:MK.
“We want to continue spreading smiles far and wide to all those who visit us in Milton Keynes once restrictions have been lifted and bring to life moments that will create lasting memories of fun and joy.
“With our wide range of toys, there is always something to see and do at Hamleys.”
Centre:MK said it expects a “strong” reopening on December 2, having outperformed national and regional footfall benchmarks by at least 33 per cent in week 44.