Next is set to launch a new own-label clothing brand as part of its Label division, according to a Drapers report.
Led by Next Label creative director Gemma Metheringham, Drapers adds that the new label is slated to be launched in August.
Next Label is Next’s platform for selling third-party fashion brands, such as Oasis, Ted Baker, Dune and Monsoon.
“The first year will be a trial and we expect modest sales. Thereafter we will see how it goes,” a Next spokesman told Drapers.
Next has not yet revealed any further details.
News of the upcoming own-label launch comes a month after the high street bellwether revealed worse-than-expected first quarter results and how it was still recovering from last year’s mistakes on its product ranges.