Fashion retailer Boden has announced plans to open a new store on King’s Road in Chelsea, London.
Located at 20-23 Duke of York Square, the 1821 sq ft store is slated to open in October.
Boden will join other well-known brands at Duke of York Square including Cos, Joseph, Trilogy, Whistles, Monica Vinader and Zara.
The store launch will mark the predominantly-online brand’s first expansion in bricks-and-mortar retail.
It’s original shop in Hangar Green, north west London, is still in operation and has been revamped to offer more products and services.
Founder and creative director Johnnie Boden said the Chelsea shop was “a new chapter” for the retailer.
“At last our customers will be able to see the brand in all its glory,” he said.
“I would like the shop to feel like you’re walking into my home.”