Boohoo emulates Asos with launch of own-brand beauty products

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boohoo cosmestics

Boohoo is the latest online fashion retailer to have expanded into cosmetics with the launch of its own-brand beauty range.

The Boohoo Cosmetics will launch this month and will be offered in a price range of £4 to £19.

The retailer also described its range as “suiting the needs of everyone from make-up professionals to beauty novices”.

It comes a week after Asos launched its version of own-brand beauty products called Asos Make-Up.

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