Loaf appoints Neil Barley as new chief operating officer


Furniture retailer Loaf has hired Neil Barley to be its new chief operating officer.

Barley‘s new role at Loaf will include responsibility for the day-to-day running of the business as well as overseeing logistics and warehousing operations as the company pushes on with ambitions to double its turnover in the coming years.

Before coming to Loaf, Barley worked for 17 years at fashion retailer Boden, with his last role there being director of merchandise planning and systems.

“[Barley] joins armed with a wealth of experience having seen it all at Boden, a company that has achieved tremendous growth over the past decade,” Loaf founder and chief executive Charlie Marshall said.

“He has a strong track record of helping businesses deliver fast, profitable growth, and he shares our passion to deliver an outstanding experience for our customers.

“We‘ve got big plans in store and I can‘t wait for him to get stuck in.”

Established in 2008, Loaf was initially online-only before evolving into a “bricks-and-clicks” furniture retailer, opening its first showroom in Battersea in London‘s south in 2015.

Its second showroom opened in Notting Hill in west London in 2016 and in its 2016/2017 fiscal year, the retailer raked in sales of £34 million.

A third London showroom opened in Spitalfields earlier this year, and Loaf is now aiming to open a further 11 stores across the country.

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