Missguided bags ex-Shop Direct deputy CEO Gareth Jones as online chief

Gareth Jones

Shop Direct’s former deputy chief executive Gareth Jones is set to take on the role of chief executive of online at Missguided.

According to Drapers, Jones will reportedly start at the fast-growing fashion retailer next week, reporting directly to Missguided founder Nitin Passi.

He left his previous role at Shop Direct at the end of 2016, following a seven-year stint at the company.

He joined as group retail director, before being promoted to the board in 2013 and taking the new role of deputy chief executive in 2014.

Passi, who will now become group chief executive of Missguided, told Drapers: “This further demonstrates how serious we are about continuing the growth trajectory the business has experienced to date.”

Jones added: “Having spent some time with Nitin talking in detail about his plans for the business, this opportunity was simply too exciting to pass up.

“Missguided is well placed to continue to take the international online fashion market by storm.”

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  1. After working for shop direct on and off since 2013 today after working as a picker for the past 4 weeks was asked to do a different job that at the moment I can’t do due to a injury but was willing to do once I am fully fit was sacked today and told that there was no longer any vacancies on picking the job I’d been doing for the last 4 week. Gutted that we are treated like this


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