British toy giant Hamleys has opened its largest worldwide flagship store in Beijing spanning over 115,000sq ft.
The 257-year-old store opened the doors its new location just two days before Christmas, accompanied by an exclusive parade to mark the occasion. The British ambassador Barbara Woodward and Sanpower chairman Yafei Yuan.
Marking its third store in China, Hamleys new store will be located in Beijing’s sought after Wangfujing area alongside the country’s most prestigious shops
It will span five stories and display thousands of toys taking cues from its well tested central London store. Thousands of customers are also expected to visit the room daily.
Hamleys store opening coincides with a population boom in China, with childbirth seeing a 7.6 per cent rise and creating a high demand for toys. This has seen sales volumes of toys and games in China more than triple over since 2011, rising more than 20 per cent every year.
The retailer now trades from 25 countries across the globe including China, Ukraine, India, Russia and Germany.