Jigsaw posts 7% uplift in Christmas sales

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Jigsaw Christmas

Jigsaw has reported a strong increase in Christmas sales, praising its trading performance amid a high 2016 comparable.

Sales for the five weeks to December 31 were seven per cent up on last year, despite a challenging market and the brand choosing to ignore taking part in Black Friday promotions.

Online sales on its own grew by 34 per cent during the five-week period.

Jigsaw’s luxury retail fascia The Shop at Bluebird reported a 16 percent rise in sales, while the company’s biggest international territory, Australia, recorded 61 per cent growth.

“Jigsaw continues to innovate at this time of year with a compelling offer around fashion and gifting,” Jigsaw chief executive Peter Ruis said.

“The unique collaboration with chocolatier Rococo came to the fore, bolstered by cutting edge omni-channel agility.”

Jigsaw operates over 80 UK stores including 30 in London with concessions in John Lewis, Fenwicks and Bentalls.

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