B&M brands Kylie Minogue legal claim “greedy” amid trademark battle

Kylie Minogue

B&M is being sued by Australian singer Kylie Minogue after branding various items in its homeware range with the name “Kylie”.

The discount retailer has been forced to defend its decision after the furnishings designer Ashley Wilde, who designs and makes “Kylie Minogue at Home”, issued a legal challenge alongside the pop star accusing it of deliberate imitation.

Though B&M has since renamed the bed linen products “Camilla”, it is refusing to pay damages of £10,000 for the case to be dropped.

It has accused Minogue’s business partners of being “greedy”, defending its branding decision and stating that Kylie Jenner was probably more famous.

“There are millions of people called Kylie on the planet, and today the most famous is probably Kylie Jenner who has 100 million Instagram followers (against one million for Ms Minogue),” a B&M spokesperson said.

“We wish to stress that everyone at B&M thinks Kylie Minogue is amazing and super talented.

“We love her music but we think it’s greedy of her business partners to think you can own a popular first name.”

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