Harrods has opened the doors to its first charity shop pop-up, with plans to repeat the event on a “more regular basis” if its successful.
The iconic department store partnered with the NSPCC to launch the Fashion Retold project, which will be open on London’s Sloan Street for the following month.
Leading luxury fashion brands like Paul Smith, Peter Pilott, Gucci and Louis Vuitton will be stocked thanks to donations by the retailer and local residents.
Volunteer staff from Harrods and the NSPCC will run the shop, and all money made from the store after costs incurred to Harrods and Carogan, which donated the property, will go to charity.
London services like Letting The Future In, which helps young victims of abuse, will receive proceeds from the project.
“If you walked past you’d think it is a designer fashion shop,” Harrods managing director Michael Ward said.
“If Harrods does it, Harrods does it properly… No one would ever think of Harrods running a charity shop, it’s a very British thing that foreign brands can’t really do. It’s all about having a bit of fun, making it lighthearted.”
NSPCC deputy director of fundraising Claire Hoyle added: “We’d like to thank Harrods for being so committed to their partnership with us and Cadogan for a stunning space.”