Morrisons has become the latest retailer to launch a “Quieter Hour” designed to make stores more comfortable for shoppers with autism.
The grocer will turn down the lights in stores, turn both the tannoy and any music off, and mute all sounds of all tills every Saturday from 9am – 10am across 493 of its stores.
“Around 700,000 people are on the autism spectrum in the UK,” the National Autistic Society’s Daniel Cadey.
“This means they see, hear and feel the world differently to other people, often in a more intense way.
“Morrisons ‘Quieter Hour’ is a step in the right direction for autistic people who find supermarket shopping a real struggle.”
Posted will also be placed around the store in an effort to make other shoppers aware of “Quieter Hour” and encourage them to reduce noise while they shop.
This follows similar initiatives in other retailers including Sainsbury’s, Superdrug, The Entertainer and Toys R Us, while Marks & Spencer launched an autism friendly school uniform range in 2016.