Disney launches new “virtual department store”


The European arm of Disney has launched shopDisney, a brand new direct-to-consumer ecommerce website dubbed a “virtual Disney department store”.

Launching in the UK as shopDisney.co.uk, the film studio’s new online retail destination offers assortment of Disney, Pixar, Star Wars and Marvel products including fashion, accessories, toys, homewares and collectibles.

Co-branded products and collaborations will also feature on the site, such as those with Samsonite, Lego, Clarks and Swarovski.

There are plans to add products from additionals partnerships, such as the one Disney has with Cath Kidston.

“We are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there, bringing together the Disney store ranges you know and love plus parks merchandise and the best brand collaborations,” Disney Stores Europe managing director Graham Burridge said.

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