Harrods hires ex-Booths CEO as new food and home director

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Harrods has appointed former Booths chief executive Chris Dee to the newly expanded role of food and home director.

The luxury department store announced Dee will oversee its food, restaurants, home, technology and toy departments as Harrods looks to back “large-scale capex investments” across those segments of its business.

Having spent 22 years at premium food and wine retailer Booths, Dee worked up from a wine and spirits buyer to becoming chief executive of the grocer in 2015.

He will now oversee the on-going restoration of Harrods Food Halls and its newly opened toy department, before the retailer begins the complete redesign of its home and technology divisions in the next two years.

“Chris is a true leader in the food retailing industry, with almost thirty years’ experience in this fast- changing and innovative sector,” managing director Michael Ward said in the light of the appointment.

“Chris’s knowledge of the importance of cultivating a heritage brand, whilst ensuring we are always leading the way in the provision of the best quality products, will be key to our strategy going forward.”

“We are excited to work with Chris on the next stage of the food journey at Harrods, while also having such an experienced hand guiding our hugely important Home divisions,” he said.

“Food at Harrods is synonymous with quality and prestige, and every food retailer dreams of the opportunity of working with such an iconic brand,” said Dee

“I am hugely excited to apply my experience of working in the premium food business to a brand with such strong values and DNA in the sector,” he added.

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