Philip Day circling handful of HoF stores

House of Fraser CVA

Edinburgh Woollen Mill Group owner Philip Day is reported to be in talks with a group of landlords to take over several House of Fraser stores, according to a report by Drapers.

The retail mogul lost his original bid to buy out House of Fraser to Mike Ashley.

He’s now believed to be in discussions with 10-15 landlords about leasing the stores and converting them to his Days Department Store fascia.

Day is also understood to be offering to pay higher rents than House of Fraser during talks to save the beleaguered department store.

The reports will not be welcome news for House of Fraser’s new owner, Mike Ashley, who has told press he’ll aim to keep 80 per cent of the business’s stores open with a revamp into luxury retail.

The news comes as House of Fraser’s website remains offline amid an ongoing spat between its main warehouse and new owners.

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  1. But that’s not true about saving 80 per cent of the stores. Already many have shut down think Hull, Skipton ( taken by Day’s), Grimsby that’s gone to an indie operator, Edinburgh West End store, Jenner’s is meant to be going as is Lincoln, Circhester, City of London, Exeter , Chichester, and Birkenhead, Shrewsbury and Milton Keynes have all gone or are going.

    Rumour is that Reading is due to go, Cardiff and many others including Lakeside as well.

    To me that’s a lot less than 80 per cent of the stores .

    If Day keeps the jobs it’s worthwhile.

    My gut feeling is that Ashcroft will target a rump of Debenhams stores for a new national Fraser’s but it will be a lot less than it is now.

    That’s an awful lot of jobs going and an awful lot of retail space to convert and repurpose to mixed use schemes probably without retail element.


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