Balenciaga accused of offensive display in London’s Selfridges store

Luxury fashion brand Balenciaga was accused of using “homeless chiq” in their most recent display in Selfridges window in its Oxford Street flagship.

Both Balenciaga and Selfridges have apologised following the backlash against the campaign which saw outraged shoppers take to Twitter to express their concerns.

Due to the styling and the positioning of the mannequins, the brand was accused of using “homeless chiq” to advertise hoodies and trainers worth hundreds of pounds.

Mannequins were positioned hunched over with their heads down, an image that many passers-by felt resembled homeless people.

Dressed in hoodies and track pants, the mannequins were reportedly intended to show people waiting around in airports.

A spokesperson Selfridges spokesperson said that the store works as a platform for designers to “showcase their artistic vision as freely as possible,” and that “bold artistic expression” is important to its brand.

“We aim to present surprising, and often thought-provoking, works and collaborations… We apologize for any offense caused,” it added.

The high-end fashion brand also issued an apology following the backlash: “We did not expect this misinterpretation. We are sorry this has caused offense and have modified it to avoid any further upset”.

This is not the first time an accusation along these lines has been made against high-end fashion brand.

Luxury brands including Vivienne Westwood alongside Japanese brands: Daisuke Obana and N. Hoolywood have designed runway looks which viewers also believed resembled those of the homeless community.

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  1. ‘Homeless chic’?

    Are you having a laugh? Is it that much of a problem if they decide to display their mannequins like that? Stop being so bloody sensitive.

  2. Highly likely that Balenciaga were expecting this sort of reaction and would gain from the Zeebrugge type exposure.
    Hugely overpriced clothes need publicity .


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