Holly Willoughby to be Marks and Spencer’s new brand ambassador

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Holly Willoughby has selected 20 of her favourite Autumn “must haves” which will be available online and selected Marks and Spencer’s (M&S) stores from September 27.

The collection, “Holly’s Must-Haves”, aims to celebrate the stylish essentials which women need in their autumn collections.

The TV presenter, Willoughby said: “I have grown up with and have always loved M&S, so when they asked me to be a brand ambassador, of course I said yes!”

In a separate Instagram photo, Willoughby stated: “Marks & Spencer have always been part of my family and now they have asked me to be part of theirs.”

This comes amid an ongoing turnaround effort at M&S’ fashion arm, which has endured a significant fall from grace in recent years.

Chief executive Steve Rowe’s overall transformation strategy – initially announced in November 2016 and accelerated when retail veteran Archie Norman joined as chairman a year later – includes plans to reposition around 25 per cent of M&S clothing and home space through a combination of closures, downsizes, relocations and conversions to food-only stores.

Additional edits are set to follow in October and into 2019.

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