Amazon has launched its “try before you buy” fashion service, Prime Wardrobe, in the UK after a successful trial over in the US.
Available to customers of Amazon’s Prime subscription business, Prime Wardrobe allows shoppers to have items delivered free of charge, try them on at home, and pay for those they decide to keep.
“Fit is an important factor when it comes to buying clothes and shoes and with Prime Wardrobe, Prime members can try their purchases in the comfort of their own home at no extra cost,” Amazon EU retail vice president Xavier Garambois said.
A dedicated Prime Wardrobe section on Amazon’s website enables customers to browse thousands of eligible fashion products in women’s, men’s, and children’s, including clothing, shoes, bags, and accessories.
Members then select between three and eight items for free delivery and no upfront charge.
On receipt of their order, members have seven days to decide what they love and then pay only for what they want to keep and return the rest.
Amazon said returning unwanted items is free and easy with a resealable bag and prepaid label.
“We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June,” Garambois said.
Fashion brands available from the new Prime Wardrobe service include Calvin Klein, Tommy
Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more.
Amazon’s private fashion brands are also available exclusively on Prime Wardrobe.
Amazon is not the first online retailer to offer a “try before you buy” service.
Last last year, Asos partnered with Klarna Pay Later to allow UK app customers to try any of Asos’ 85,000 products at home and only pay for what they want to keep within 30 days of the order being dispatched.