Adidas will more than double production of shoes made of recycled plastic

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Adidas
// Adidas is to ramp up production of shoes made of recycled plastic from 5m to 11m this year
// It has partnered with Parley for the Oceans, which collects plastic waste on beaches and turns it into yarn

Adidas has announced plans to dramatically ramp up the production of shoes containing recycled waste plastic this year.

In partnership with the environmental organisation Parley for the Oceans, the sportswear giant has pledged to more than double production of its “Parley” range of shoes from five million in 2018 to 11 million this year.

Parley for the Oceans collects plastic waste from beaches and transforms it into yarn that is then used by manufacturers like Adidas to produce apparel and footwear.

“After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce 11 million pairs of shoes containing recycled ocean plastic in 2019” Adidas’ executive board member responsible for global brands Eric Liedtke said in a statement.

The retailer has previously pledged to “get rid of virgin polyester by 2024”, removing fresh plastics from its supply chain altogether.

It is also one of the 43 fashion companies which has signed the UN Fashion Industry Charter for Climate Action, which aims to reduce greenhouse gas emissions by 30 per cent by 2030, and achieve zero emissions by 2050.

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