// Amazon has begun delivering free samples to select customer as part of an advertising drive
// The products are individually curated based on past purchases
// It has also extended it Key delivery service to customer garages
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Amazon has begun sending shoppers free samples of products individually curated to their tastes amid its latest advertising initiative.
Select Amazon customers, who are not necessarily Prime members, are being sent samples of items like grocery products and pet food free of charge by the retail giant.
It is understood that Amazon uses a shopper’s purchasing history to determine which samples it will leave on their doorstep.
“Amazon helps you discover products you might love by sending you FREE samples from new and established brands,” the retailer says on its website.
“It’s like Amazon’s product recommendations, but real, so you can try, smell, feel, and taste the latest products. There is no obligation to purchase or review the product and you can opt out at any time.”
This comes as Amazon introduced the next evolution of its Key home delivery service, which allows Amazon delivery drivers into customers homes while they’re not there to drop off an item.
Now Amazon Key will grant drivers access to customer garages, rather than into their homes.
Prime customers will need a myQ-compatable smart garage door, which will connect to the Amazon Key app and unlock the door when a courier is due, locking it again when the package is delivered.
Users will receive real-time alerts when their packages are being delivered and for those with compatible smart cameras will be able to view a live feed, and as with its other Key services Amazon will verify the correct courier is present with the correct package.