Games Workshop in “great shape” following half-year sales growth

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Games Workshop revenue
// Games Workshop revenue up to £125m from £109m in the previous year
// Operating profit and pre-tax profit up from £38.1 million to £40.8 million
// Trading in December in line with first half sales

Games Workshop has announced it is in “great shape” following an increase in its half year sales and profits.

In the six months running up to December 2, the miniature fantasy wargame retailer’s revenue climbed to £125.2 million from £109.6 million in the previous year.

Meanwhile, operating profit and pre-tax profit climbed from £38.1 million to £40.8 million in the period.

“Our business continues to be in great shape,” Games Workshop chief executive Kevin Rountree said.

The retailer reported a growth in all regions except Australia and New Zealand.

It revealed that one of its main priorities was to offer store managers the right product and sales support to help them recruit new customers.

Games Workshop also benefited from a strong online marketing.

“The main Warhammer Community website continues to increase its readership, with visitor numbers up an impressive 30 per cent compared to the same period last year – now almost a million visits to the site each week,” the retailer said.

Games Workshop added that trading in December was in line with sales in its first half.

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