QVC joins Curalate to create shoppable social media content

QVC Curalate
// QVC teams up with Curalate to create shoppable posts on social media
// Curalate has worked with Arcadia, Louis Vuitton and J.Crew to transform images & videos into shoppable content

QVC has announced a partnership with social commerce specialist Curalate to utilise its technology and create content for its social media channels.

The TV shopping channel said the partnership “adds a new dimension to its multichannel retail offering, which is in tune with the way people now shop”.

QVC aims to allow users to find products from “intelligent”, shoppable images featured onsite through the #MyQVCFind gallery.

As a growing number of retailers are currently seeking how to operate their social media channels in order to reach out directly to customers, QVC aims to join that demographic and increase its following.

QVC content and social marketing senior manager Emma Goble said the company was “always looking for new ways for our customers to shop with us and (is) keen to use our social posts in a more dynamic way”.

Curalate chief executive Apu Gupta said: “QVC has a unique retail business model and understands the need to bring products to life not just through TV but all forms of digital media.”

Meanwhile, Curalate has worked with Arcadia, Neiman Marcus, Louis Vuitton and J. Crew to transform images and videos into shoppable content on their social media channels.

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