// Morphe Cosmetics opens on Liverpool ONE’s Paradise Street
// It is the second branch outside of London
// The 3000sq ft store will offer Morphe’s full range of make up and brushes
Morphe Cosmetics has opened a brand new store on Liverpool ONE’s Paradise Street, making it the second branch outside of London.
The 3000sq ft store will offer Morphe’s full range of make up and brushes, feature a red interior design, with high gloss cash wrap inspired by the red M.
Expert beauty artists will be on-hand to provide advice and support in store.
Since 2008, Morphe has grown as a brand, gaining 9.6 million followers on Instagram.
“When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence,” Morphe General Manager EMEA Mark Spillman said.
“Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store,” he said.
Morphe joins international retailers Ralph Lauren, Armani Exchange, COS and Arket in Liverpool ONE.