Retail Gazette Loves: The Barbie Store in Liverpool One

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In celebration of Barbie’s 60th anniversary a Barbie Store Fashion pop-up is now open at Liverpool ONE.For six weeks Barbie lovers will be able to purchase limited-edition kidswear, adults' apparel and accessories available at the store.
The Liveerpool store will be Barbie's only stand alone store in the UK.

In celebration of Barbie’s 60th anniversary, a Barbie-themed fashion pop-up is now open at Liverpool One.

For six weeks, Barbie lovers will be able to purchase limited-edition kidswear, adults’ apparel and accessories available at the store.

A range of Barbie dolls will also be available to buy including the Barbie Fashionistas which Mattel has branded as “the most diverse doll line in the world” – along with Barbie Career Dolls, and the Barbie 60th Anniversary Doll.

Visitors will be able to take pictures in the life-size Barbie box in store.

The Barbie Store pop up is the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire the younger generations of girls.

“The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike,” Mattel head of UK licensing Helen Genia said.

“2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the world’s #1 fashion doll – and powerhouse brand – with fans of all ages.

“We are delighted to welcome all to Liverpool One’s exclusive retail experience.”

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