Italian furniture brand Giorgetti picks West London for first UK store

257
Giorgetti picks Fulham Road, Brompton Cross for first UK store
Giorgetti is opening its first UK store on Fulham Road, Brompton Cross.
// Giorgetti set to open its first store in the UK in South Kensington, West London
// The retailer has been in operation for 121 years, having been founded in northern Italy in 1898
// New store will open in November

Heritage Italian furniture retailer Giorgetti is set to move in to West London for its first-ever UK store.

The retailer, founded in 1898 in the northern Italian region of Brianza, agreed a new 15-year lease for the 3741sq ft triple-fronted store on Fulham Road, in close proximity to the Brompton Cross neighbourhood in South Kensington.

It is slated to open November.

“After the most recent openings of monobrand stores in Boston, Beijing, Hong Kong and Kiev, we are particularly proud to enlarge our monobrand retail network with the opening of London,” Giorgetti chief executive Giovanni del Vecchio said.

“Our vision of creating unique and sartorial articulated architectural projects for our customers, needed a proper window in the British capital which represents a point of reference for residential and hospitality projects worldwide.

“The London store will not only host our beautiful products renowned all over the world for their quality and timeless aesthetic, but it will also be the window for an impressive selection of materials and technical solutions able to satisfy any bespoke needs of our customers.”

The building in which the new store is located is owned by the Wellcome Trust.

Real estate advisers at Savills acted on behalf of the property estate.

“Fulham Road and the surrounding Brompton Cross area is becoming a popular destination for luxury furniture retailers, with a standout line up of international brands creating an unrivalled offering,” Savills associate director Tiffany Luckett said.

“It is testament to this reputation that Giorgetti has chosen 52-58 Fulham Road for its debut UK store, further enhancing the high calibre line up of retailers in the area.”

Giorgetti was represented by Thomas Pain & Company.

Click here to sign up to Retail Gazette‘s free daily email newsletter