Mackage opens first UK standalone store

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Mackage has opened a London pop-up, making it the retailer's first UK standalone store. Located on Chelsea’s Sloane Street the store will stock the Canadian outerwear brand's men’s and women’s items for six months.
Mackage's Chelsea pop-up will be the its first standalone UK store which the brand will use to gage public responses.
// Mackage to open first standalone UK store in Sloane Street, Chelsea, west London
// The 6 month pop-up will be used to test customer responses
// Mackage already operates concessions in Harrods & Selfridges

Luxury outerwear brand Mackage has opened its first-ever standalone UK store with a pop-up in Chelsea, London.

The Canadian brand will sell its range of men’s and women’s outerwear from a store on Sloane Street for six months.

Prior to the standalone store, Mackage operated in the UK through concessions with luxury department stores such as Harrods and Selfridges.

The pop-up is designed to give customers the opportunity to experience and purchase Mackage’s apparel in its own dedicated store.

The brand is also using the pop-up as a test base to see how customers respond to the store location and offering.