// Mackage to open first standalone UK store in Sloane Street, Chelsea, west London
Luxury outerwear brand Mackage has opened its first-ever standalone UK store with a pop-up in Chelsea, London.
The Canadian brand will sell its range of men’s and women’s outerwear from a store on Sloane Street for six months.
Prior to the standalone store, Mackage operated in the UK through concessions with luxury department stores such as Harrods and Selfridges.
The pop-up is designed to give customers the opportunity to experience and purchase Mackage’s apparel in its own dedicated store.
The brand is also using the pop-up as a test base to see how customers respond to the store location and offering.