Asos Marketplace to improve charity boutique concept

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Asos marketplace charity Alex Cousins
All proceeds will go towards each charity to help raise funds
// Asos Marketplace will add more charity boutiques to its platform
// The concept first launched in May
// Charity organisations will be able to trade on Asos Marketplace free of charge

Asos has revealed it is expanding its charity boutique concept on its Marketplace platform this autumn.

The concept first launched in May, and will feature more partners.

Charity organisations will be able to trade on Asos Marketplace free of charge, with all proceeds going towards each charity to help raise funds.


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Asos said its three partners this season will be children’s charity Barnardo’s, clothes recycling organisation Traid and independent charity Oxfam, who will be joined by Save the Children and British Red Cross.

Each charity will release a series of seasonal products, from Christmas jumpers and Christmas gifts to unisex clothing.

“Following the successful launches of Barnardo’s, Traid and the Oxfam Festival Shop on Asos Marketplace in the summer, we’re now expanding our roster of charity boutiques to include Save the Children and British Red Cross, helping us make it even easier for our customers to shop in a sustainable and responsible way while supporting the crucial work of these well-known charities,” Asos Marketplace lead Alex Cousins said.

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